Everyone is looking at how to revitalise, relaunch, and refocus their business so we can safely operate once again, as well as attract new customers and ultimately grow. So, have you taken the time yet to really drill down into your core and see what you can adapt as we continue our journey to the new normal?
It’s time now to look at avenues of revenue, what your goals were, and how you can change your business to make it as streamlined as possible so that it can survive this pandemic as well as other future uncertainties which will surely come our way.
Now more than ever, it’s important to look at your overall marketing strategy and check that it’s water-tight; that you can adapt with changing circumstances, and that you have goals and targets that can be achieved whichever way the new normal goes.
As you most probably have been spending more time at home, you may have been able to keep in touch with your current customer base more than you usually would, but are your customers loyal? Do they recognise your genuine connection or do they see through it because now you’ve got time on your hands? One way of getting over this is to come up with virtual ways to engage with your customer base. Set up digital hubs within your business for events and communication. If your business was event-led and this has suddenly been curtailed, recreate your events online. Your customers will appreciate your effort and commitment.
Think about setting up a microsite within your website that focuses on one core element of your business. This maybe videos, How To guides, guest bloggers, your personal journey, or online workshops. Building a microsite will strengthen your digital presence, your SEO, and your commitment to staying in touch with your customers with or without a pandemic.
By building a digital community for your business, this signals to the world that your business isn’t going anywhere and that it can operate face-to-face as well as online. If you build this virtual strategy, then you can be confident that your business will survive, grow, and flourish. Don’t wait for us to all get back to normal. Instead, embrace looking forward to the new normal, what challenges this may throw at us, and be confident that your business can withstand what’s still to come.