From a very young age, I have always been fascinated by how words can have such an impact on how people feel and think, and I quickly realised that I wanted a job that enabled me to reach out to people in this way. So, having decided that journalism would be the career for me I went to university intent on becoming a newspaper reporter.
But once there, I fell in love with radio quite unexpectedly. I can vividly remember that first time I sat behind the mic. My first job as a reporter and newsreader for a local commercial radio station was a steep learning curve but a wonderful experience – the variety, the breadth of stories, all the people I met and spoke to. And, after a day’s reporting, I would head back to the station and read the evening drivetime news.
After some time, I joined the BBC at a regional radio station and increased my reporting and newsreading responsibilities eventually ending up as the principal breakfast newsreader. I can still feel the adrenaline of getting news bulletins ready, sometimes with only seconds to spare, and I met some fantastic people along the way.
Reading breakfast bulletins, however, had a downside and getting up very very early each day was hard. So, I decided to look around for a different career that would give me more flexibility and the opportunity to learn new skills, and I became a marketing manager in independent education staying in the sector for more than 20 years.
Today, copywriting is the perfect fit for me, still allowing the opportunity to meet people, and to tell their story in the most effective way possible. It’s an absolute pleasure to work for businesses who realise that the impact of their words can have a lasting effect on their place in the world.